Meet Your Info Plus Support Team

DIANE GILSON – President & CEO

Diane’s mission is to empower construction company owners and their support teams to create more profitable, effective, and personally-rewarding businesses.

She brings more than 30 years of professional accounting experience to her QuickBooks business advisor practice. Click to learn more about Diane Gilson.

Diane is a published author, speaker, and professional QuickBooks trainer with over 30 years accounting experience and is viewed as a leader in her fields of expertise.

She is a big fan of recorded books and listens to wide variety of motivational and professional authors. She enjoys travel and having fun with her canine companions (and office mascots).

“I’m always interested in discovering the easiest and most effective way to get things done – whether it’s finding the simplest way to get a process completed, or setting up a job-cost and management accounting system.

My superpower? I love to find ways to solve the unique problems that my customers and clients face. It’s great fun to turn those solutions into resources they can easily understand – and use – to create better, and more profitable companies.”


LORI LAWRENCE – Intuit ProAdvisor

Info Plus ProAdvisor-Lori Lawrence

Lori brings a wealth of expertise in bookkeeping, management, and training from her diverse roles in construction, property management, and manufacturing companies across the U.S.

Lori is known for her fun and easy-to-understand teaching style, and she helps accounting team members develop a deeper understanding of their financial data. She enjoys tailoring her approach to meet the unique needs of each client.

Lori is an avid ATV (all terrain vehicle) trail rider (who sustained a broken ankle to prove it!). She loves finding wildlife on her treks, and has encountered bears with cubs, elk, deer, and mountain lions. In addition, she cherishes spending time with her family and her two – safe on the couch – dogs.

“I thoroughly enjoy collaborating with the Info Plus Accounting team and find immense satisfaction in supporting Diane, my colleagues, and our clients. My objectives are to meet our client’s needs, assist my teammates behind the scenes, and research and learn new info every single day.

My superpower? My goal is to create an environment where I work with my clients to collaborate and solve outstanding issues. It’s exciting to work hand-in-hand with them to transform complex accounting data into useful, organized information!”


LAURA BELL – Chief Operating Officer

Laura brings her extensive prior experience working with worldwide teams as a programmer, tester, and customer advocate to her Chief Operating Officer position.

Her experience mentoring team members to become faster and more efficient allowed her to dive headfirst into her position as Chief Operating Officer at Info Plus Accounting.

She has a knack for discovering, and then sharing, new tools and ideas designed to help us deliver consistent and reliable service for our clients.

Laura is an avid reader – and detective novels are a great favorite. She and her husband John enjoy keeping up with their children and grandchildren, who live on opposite sides of the country.

“It’s great fun to work with the Info Plus Accounting team as we continually upgrade our processes to create greater efficiency and enhance our client communications to be even more user-friendly.

My superpower? Creating clean, logical, and effective systems! AND because we want our clients and customers to experience best-in-class service, I never hesitate to contribute my ‘end-user’s perspective.'”


JACK – Official Office Mascot & Guardian

Our office mascot, Jack really likes to dress for success! He shows up in his black and white suit, faithfully, each and every day.

He takes his guardian duties very seriously and keeps the office secure by alerting us to any approaching visitor (human or otherwise)!

Another important duty is to remind us to take periodic breaks from our computers – to tend to each and every one of his clearly communicated desires.

After a long, hard day’s work of securing, reminding, playing, and napping, he’s eager to receive his paycheck (aka doggie trieats).

Then it’s time for a leisurely evening of relaxation – strategically-positioned near his mom (Diane) in one of his numerous comfy doggie beds.